✦ Pricing intelligence for listing agents ✦

Price a house from the sales that actually closed.

A CMA that shows its arithmetic, a desk that reads your market every morning, and a seller page that brings you the lead with the price already defended. Built by an agent, for the agents who take the listings.

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1247 Oakcrest St, Iowa City, IA↑
Opinion of value · 1247 Oakcrest St
$0
$373,000 to $392,000 · 6 closed sales carry the value
High confidence
About $382,000, and I would defend $373,000 to $392,000. Most of it comes from 3014 Prairie du Chien Rd, which closed at $382,2001 four tenths of a mile away and needed no adjustment, and 409 Teton Court at $385,6003. Confidence is high because the six sales land within three percent of each other once adjusted.
Closed sales · 1 mi · 12 mo
13014 Prairie du Chien Rd27% of the value$382,200no adjustment
3409 Teton Court24% of the value$385,500−$100 on $385,600
6845 Scott Blvd22% of the value$385,500+$5,600 on $379,900
2712 Whispering Meadows Dr15% of the value$361,720−$33,280 on $395,000
0closed sales, each adjusted to the subject
0dexpected days to a contract at the number
0%of adjustments shown on the page
Runs on your own data, under your license
Any MLS exportParagonMatrixFlexmlsCounty recordsNothing scraped
How it works

Four steps. Ten minutes. A number you can defend.

Start from the listing, add the closed sales, review every adjustment, and walk into the appointment with the arithmetic in hand.

1

The subject

Paste the MLS sheet or the county card and the fields fill themselves. Or send the seller a link and they fill it from their phone.

2

The sales

Drop in your export. Each closed sale is scored for distance, recency, size and rooms, and the weak ones are flagged.

3

The review

Every sale is adjusted to the subject at rates you can see and change: square feet, baths, bedrooms, garage, condition, time.

4

The number

A reconciled value with its range and confidence, a list-price strategy, the net sheet, and a report that prints or shares as one page.

More than a CMA

What RE:INTEL knows before you price anything.

The desk reads your market from your own export, watches the homes you care about, and keeps your pricing record. The CMA starts underneath it.

Closed · last 30 days42
Median sale$318,000 +1.4%
Per square foot$184 +2.1%
Days on market19
Months of inventory2.4
Your market

A market read you can send this week.

Closings, median, dollars per foot, days on market and inventory against the prior quarter, with a text and a post built only from those numbers.

1405 Rochester Ave$288,500 +$4,500
22 Hickory Trail$412,000
901 Kirkwood Ave$251,000 −$3,100
Watched homes

Your sphere, re-priced.

Past clients and your farm, re-run from your export each time you open the app, with a text drafted when one moves.

Strategy

The list price the numbers support.

Expected sale, days to contract and the odds of a full-price offer at every list price, so the conversation about "testing the market" has a chart in it.

Per square foot$112
Per garage stall$14,000
Learned from41 sales
Learned rates

Adjustments from your market, not a table.

With enough sales around the subject the engine learns what a square foot or a stall has actually been worth there, and says so.

Sale price$382,000
Commission 5.5%−$21,010
Payoff−$194,000
Net to seller$166,990
Net sheet

What the seller holds.

Commission, payoff, prorations and closing costs at three list-price scenarios, on the report and in the appointment.

Seller page

The lead arrives with the price already defended.

Your own page at reintelpro.com/a/your-name. A homeowner types their address, gets a real range from the closed sales, leaves their name to see the sales behind it, and you get the lead with the CMA attached.

Present & print

Kitchen table or inbox.

A full-screen presentation with the price, the sales and the strategy, or a one-page report that opens anywhere and calls itself an opinion of value on every page.

Straight numbers

What's under the hood.

0state market baselines, refreshed from Realtor.com data every month
0adjustments per sale: size, baths, beds, garage, condition, time
0non-disclosure states handled honestly, never priced from public records
0numbers invented. Every figure traces to a closed sale or the engine
Founder · Iowa City, IowaTanner
Why this exists

I was tired of a number I couldn't explain.

I'm a licensed agent. Every CMA tool I used handed me a price and hid the work. When a seller said "Zillow says more," I had a report and no answer.

RE:INTEL is the answer I wanted: every closed sale adjusted to the house, every adjustment on the page, and a desk that tells me what my market did this month before I walk into an appointment. It runs on your own MLS export, under your license, and it calls itself an opinion of value, because that is what a CMA is.

It's free while it's in beta. I'm looking for the agents who care about pricing to tell me what's wrong with it.

Pricing

Free in beta. Simple after.

No card to start. Seven-day trial on every plan when billing opens.

Founding
$29/month
First 50 agents, locked for life
  • The CMA, the desk, the watch list
  • Presentation and one-page report
  • Seller page and leads
  • Your export, your license
Start free
Pro
$39/month
Billed monthly
  • Everything in Founding
  • Licensed county-record comps for any US address
  • The assistant: ask it anything, every number cited
  • Watch list re-priced on a schedule
Start free
Team
$129/month
Five seats, billed monthly
  • Everything in Pro, for five agents
  • Shared comp library
  • Broker branding on every report
  • Priority support
Talk to us
Questions

Straight answers.

Your own MLS export, under your license: export the closed sales the way you already do and drop the file in. On Pro, county records for any US address are added through a licensed data provider. Nothing is scraped from Zillow, Realtor.com or Redfin, and nothing needs approval from your board.
The method is an appraiser's: closed sales adjusted to the subject, then reconciled by similarity and recency. We publish accuracy only from real closed outcomes, and the desk keeps your own record: your recommended price against what each listing actually sold for. Until there are enough closings, we don't quote a number, and we'd be suspicious of anyone who does.
No. It is a comparative market analysis, an opinion of value prepared by a licensed real estate professional, and it says so on every page, in the presentation and on the seller page.
Alaska, Idaho, Kansas, Louisiana, Mississippi, Missouri, Montana, New Mexico, North Dakota, Texas, Utah and Wyoming keep sale prices out of the public record. There, RE:INTEL prices only from your MLS export and tells you so instead of guessing.
In the free app, your export and your CMAs live in your own browser on your own device; nothing is uploaded. On Pro, they live in your account, scoped to you, behind a passwordless sign-in. The seller page shares only a range until a homeowner chooses to leave their details.
It can't. It can only quote numbers the engine produced, every figure it gives carries a footnote to the sale it came from, and every message it drafts passes a fair-housing check before you see it.

Price the next one on paper.

Free while in beta. No account, nothing to install. Your reports save in your browser and open anywhere.